Business Studies Study Materials

Meaning, features, objectives, classification of business, and business risks.

Sole proprietorship, partnership, joint stock company, cooperative — features, merits, demerits.

Definition, features, levels of management, Fayol's principles, and scientific management (Taylor).

Meaning, features, types of plans, planning process, limitations, and MBO.

Delegation, decentralisation, organisation structure (functional, divisional), and formal vs informal organisation.

Recruitment and selection process, training and development, and performance appraisal.

Leadership styles, motivation theories (Maslow, Herzberg), communication, and supervision.

Marketing mix (4P), product life cycle, pricing, branding, channels of distribution, and promotion.

Financial planning, capital structure, working capital, leverages, and dividend policy.

Consumer rights, COPRA, consumer forums, redressal mechanisms, and consumer awareness.

Economic, social, technological, political, legal environment; LPG reforms and their impact.

Meaning, characteristics, types of entrepreneurs, startup India, and challenges in entrepreneurship.